CASE Mamoru — Bus Safety App
CASE

Mamoru — Bus Safety App

PID_003 · 2022
SOCIALMOBILE1-WEEK BUILD

After a heartbreaking accident in which a child was left behind on a nursery bus, we built this iPhone app in about a week — "what we can do as parents, right now" — and released it for free. No special hardware or installation is needed; one iPhone is enough. (Currently unlisted on the store.)

Mamoru — Bus Safety App

"Mamoru" is a free iPhone app for eliminating cases of children being left behind on school buses. After seeing a tragic accident in the news, we built it without regard for profit — "what can we do, as dads, to protect a life, right now."

Just take a photo

After drop-off, the driver takes a photo from the very back of the bus. That's all. Walking to the rear with the camera, the driver naturally notices any child still on board — we replaced the safety mechanism found on US and Korean buses with an app.

Designed so you can't cheat

  • Saved photos can't be used — only a live photo taken on the spot
  • Action history and photos stay visible to all users for three days
  • Miss a report, and a push notification reminds you

No special device, no installation. With one iPhone, you can start today.

What matters is being able to keep doing it — so we cut the operation down to a single photo.

Note: the app is no longer published on the store.

CHALLENGE

Lower the barrier to adoption as far as possible, while making sure "pretending to check" can't work. Without installing devices or spending budget, the driver's own action had to double as a safety check.

APPROACH

We modeled it on US and Korean school buses — where walking to the rear to press a button makes the driver notice any child — and reproduced that in an app. After drop-off, the driver takes a live photo from the back of the bus with the camera on the spot (saved photos can't be used). Action history and photos stay visible to all users for three days, and push notifications flag a missed report.

WHAT WE CONNECTED
APP
iPhone app (driver & admin)
CLOUD
Action history & photo storage (3 days)
REGISTER
Driver sign-up via QR code
HARDWARE
iPhone (no special hardware or installation)
COST
Free
DEV TIME
~1 week
STATUS
Retired
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OPERATIONAL UPTIME ----:--:--:-- TOYAMA, JP 36.70°N 137.21°E DELIVERED 000 / HW 000 --:--:-- JST PRIVACY